Brand Story
Children don't imitate what Mom does
because they want to look prettier.
It's the wish to do it themselves, just like Mom.
cocoheali reimagined a familiar grown-up compact,
filled with skincare
made safely for kids.
We turn the moment of copying Mom
into a child's first Self Care experience.
A face that does it herself wears a different expression than one just copying.
To cocoheali, self-care means
a child discovering
the joy of truly doing it themselves.
We aren't a brand that sells cosmetics.
We're the brand behind a child's first
Self Care experience.
Brand Film
Brand Animation
TV Commercial (Yoonji x Rani)
TV Commercial (Song Kyung-ah)
While children try it on their own,
they think through how,
and find their own way of doing it.
So that's where we started —
with a child's small hands.
So they can try it themselves,
and see it through, themselves.
Lifelong Habits.
A gentle, low-irritation balm for kids.
Color and moisture, for lips and cheeks alike.
A lip balm ring you peel off and wear, like a sticker
Stain-free color care,
dabbed right on
The products that bring this idea to life — each one builds the same habit, through its own kind of play.
Hydration kids can pat on, with the fun of a cushion compact
A high-moisture cream compact with 5 types of ceramides and plant-derived moisturizers. Kids pat it on themselves, building their first daily skincare habit.
SPF50+/PA++++ mineral sun care that blends in comfortably, with no white cast. Worn on a neck strap, kids can pat it on themselves anytime — at the playground, on a picnic, or in the water. A child's first sun care habit, always within reach for reapplying.
Creampang is made to be a mirror to yourself.
Patting it on,
a moment to meet your own face today.
Pop it open —
today's first habit
Sunny Pang is made to be carried.
Worn around the neck while playing,
patted on whenever they think of it.
Applying sunscreen stops being Mom's reminderand becomes the child's own habit.
Pact + Cube Nail
Try it yourself, and discover your own way!
From creative play — stacking, sticking, peeling — to natural skincare the whole family can share: play and care, in one line
See on model
A natural oil-based lip and cheek balm with a soft, stain-free tint. Tear along the perforation to make your own ring — the fun of applying it, and the fun of making it, together.
See on model
A water-based kids' nail polish that peels off like a sticker — no acetone needed. 3-in-1 — three colors in one set — so kids pick today's combination themselves, expressing a different side of themselves every day.
See on model
Nail art, finished the moment you stick it on. A hydrocolloid formula cares for the nail, backed by a world-first adhesive patent and a clinical study showing improved nail texture. Just stick it on and peel it off — fingertip play kids enjoy on their own.
See on model
The immuimmu complex — extracted from six mushrooms: shiitake, reishi, chaga, snow fungus, Phellinus linteus, and cauliflower mushroom — helps support the skin barrier overnight. Formulated with soothing centella asiatica and a low-irritation preservative system, and free of allergenic fragrance ingredients, this crown-shaped sheet is gentle enough for the whole family.
Formulated with MCT oil and four botanical extracts — centella asiatica, lavender, banana, and chamomile — clinically tested for low irritation and free of 22 harmful ingredients. A light formula for kids and adults alike, made for the whole family to share.
What felt like play
was care, all along.
Nail stickers with a hydrocolloid formula.
Self-expression that cares for the nail, too.
A gift set that brings the full lineup together
Open the gift box, and it becomes a treasure map.
Play Colors Edition · S
An S-size play edition with Cream Pang Compact, Cube Lip Balm, and stickers — a great fit for a child's first cocoheali set.
Play Colors Edition · M
An M-size edition with a fuller set — Cream Pang Compact, Cube Nail, Cube Lip Balm, and stickers.
Cocoland Edition · L
An L-size edition with Sunny Pang Compact, Cube Lip Balm, Cube Nail, and a sheet mask.
Delicate skin that needs protecting, a skin barrier worth guarding, ingredients you can trust, and a habit that continues every day — this is why we chose skincare over color cosmetics.
A high-moisture cream compact with 5 types of ceramides.
Kids pat it on and fill it in, all by themselves.
Brand History
Since launching in 2019, cocoheali has steadily built distribution and trust in Korea's kids' skincare market — and is now extending that habit into markets like Europe and Japan.
Key Achievements
European distribution across 27 countries, plus export networks in additional markets
Lotte · Shinsegae · Galleria
KOREA · EU · UK · JAPAN · CHINA
Design patents secured in 5 countries · World's first hydrocolloid-based adhesive patent
Grand Prix, Digital Advertising & Campaign — Cosmetics Category
Selected as an Outstanding Startup, Seoul Weconomy Program
A Different K-Beauty: Mom's Drawer
Global Travel Retail
Selected Projects
A hands-on brand experience at DDP where children explored a different way of seeing — not makeup.
Vienna · Austria · Korea Business Expo
Japan · Baby & Kids Expo
Vietnam · VIETBABY Expo
Taiwan · Department Store
Japan · MARUI · Concept Shop
01 Brand Experience Exhibit · DDP
02 Department Store Display
03 Duty-Free Display
04 Shop-in-Shop
05 Expo Booth
06 Small-Format Displays — Pharmacies & Convenience Stores
07 Other Display Designs · Pop-up
Where to Find Cocoheali
Founder's Story
cocoheali's origin and philosophy, in CEO Eunjeong Park's own words — Watch the Founder's Story
Brand Voice — Internal Reference
The campaign tagline is "Me do it" (Korean: "나도 해볼래"). "Being myself" is used to describe the emotional tone the brand aims for. "Confidence" may also be used in a supporting role, per brand guidelines.
Language around "identity" is avoided consistently, both domestically and internationally — see the Rini case study for reference — and replaced with concrete actions and emotions instead.
The first thing I did, all by myself.
Love,Cocoheali
Entrance Zone
Photo Zone
Video Zone
Experience Zone
Rest Zone
Overview
Offline Pop-up
A Different K-Beauty Begins in Mom's Drawer
Creative + Cosmetics = Creametics
We don't promote makeup. Instead, we inspire a different way of seeing —
through creative experiences, play naturally becomes a habit of self-care.
It looks familiar, but somehow different — let's take a closer look.
No longer just Mom's. What could it be?
The same tool, used differently. See differently, own your way — now it's your turn.
There's more than meets the eye — let's find the hidden easter egg.
Location · Dongdaemun Design Plaza (DDP) · BtheB Downtown B2F, DDP Market · 46m from Exit 1, Dongdaemun History & Culture Park Station
Official Invitation
A First-of-Its-Kind Invitation to the Blue House
First and only of its kind
cocoheali was the first and only brand of its kind ever invited inside the Blue House — Korea's most authoritative address.
Children decorated their own compact cases using Cube Nail, a water-based nail polish.
Location · The Blue House · Seoul
Hotel Collaboration
Cocoheali in Premium Family Suites
Hotel x Cocoheali
In collaboration with major hotels — Novotel, Shilla Stay, THE WEEK& Resort, and Grand Ambassador —
cocoheali transformed guest rooms into themed spaces stocked with our products.
Brand Collaboration
Shop-in-Shop Across Every NEPA Kids Store
NEPA KIDS x Cocoheali
In partnership with NEPA Kids, cocoheali operates shop-in-shop spaces
inside every NEPA Kids store nationwide.
